STRATEGY MAPPING

As a creative director, I find it critical to explain how seemingly disparate tactics work together in a successful strategy. Typical text-heavy presentations, however, frustratingly undermine true campaign cohesiveness and invite line-item cuts.

The Strategy Map infographic I developed solves these problems by visually expressing the relationship between complex strategies and protecting the integrity of the project. I’ve found it to be an invaluable new business gambit as well; by illustrating positive ROI and effectiveness relationships, I’ve persuaded clients to expand scope the of work by twofold or more.