Botanicare, a leading manufacturer of hydroponics equipment and plant nutrients, tasked our team with redesigning its website while carefully steering clear of the clichéd themes of its competitors (you know, the ones that scream “let’s grow some killer pot”).

Growing plants without soil is a challenge, and we leveraged that truth to sharpen Botanicare’s brand with more a educational, ecological, and scientific edge. We also recognized the importance of appealing to hobbyist gardeners, who represent the future growth of the industry, as well as directly engaging resellers, who were hidden from Botanicare by the industry’s distributors.

The feature-rich site not only positions the brand as an authoritative resource for beginners and advanced growers alike, it incorporates a password-protected portal for resellers to access Botanicare assets and control their individual profiles on the site.