Strategy Mapping
April 9th, 2010 | Published in Design, Projects
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A large majority of projects out there start without an actual objective or a proper way to achieve that objective. I have found that many clients and agencies can get lost in the details of how tactics can be lumped together to reach a common goal. I started creating the strategy map as a way to visualize all of the major elements of any given campaign or website to help gain an common understanding of prioritization and importance.